How Stimulating Currency Demand Will Aid Post-Pandemic Recovery

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Learn why stimulating loyalty currency demand now will accelerate post-pandemic recovery. Despite limited opportunities for travel, loyalty programs have to prevent members from becoming disengaged—and they can use their currency to do it. In this paper, we share our cross-partner data to show how stimulating currency demand with promotions designed for the current climate can increase members’ lifetime value up to 124%, a key factor to accelerate the pace of recovery when travel returns. Our report covers:

  • Why stimulating loyalty currency demand now is so important
  • How promotions create your most valuable members
  • Which offer structures generate the best desired outcomes and mitigate concerns
  • How personalization can improve campaign performance and target new customers
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