Points Expands Partnership with Aeroplan
Aeroplan Leverages Points’ Loyalty Commerce Platform to Offer Its Members More Opportunities to Grow their Mileage Balance
TORONTO, May 07, 2020 (GLOBE NEWSWIRE) -- Points (TSX:PTS) (Nasdaq:PCOM), the global leader in powering loyalty commerce, today announced that it has expanded its existing relationship with Aeroplan, the loyalty program of Air Canada to further leverage Points’ Loyalty Commerce Platform. Through this expanded relationship, Aeroplan Members now have the ability to buy and gift Aeroplan Miles to reach rewards faster.
The ability to buy Aeroplan Miles to boost their own balance, or gift Aeroplan Miles to family and friends, will now be available to Aeroplan Members outside of the Flight Reward booking flow. What’s more, Members will be able to take advantage of tailored buy Aeroplan Miles offers, ensuring the best possible member experience.
To help Aeroplan Members get ready for their future travels while they’re at home, starting today at 10:00 am ET, until 11:59 pm ET on May 13th, Aeroplan Members will enjoy significant bonuses for all Aeroplan Miles purchased:
As part of this offer and the Aeroplan Travel at Home campaign, Aeroplan and Points, will match a portion of the Aeroplan Miles purchased and donate them towards one of the Aeroplan Member Donation program charities - The Centre for Addiction and Mental Health Foundation (CAMH).
“We are thankful to be able to support our partner, Aeroplan, with the launch of their reimagined loyalty program coming later this year,” said Rob MacLean, CEO of Points. “By deepening our partnership with Aeroplan and Air Canada long term, we look forward to making their loyalty currency even more flexible and appealing to members for when they’re ready to travel once again.”
With its leading Loyalty Commerce Platform, Points provides loyalty e-commerce and technology solutions to the world's top brands to power innovative services that drive increased revenue and member engagement in loyalty programs. Points leverage its platform to efficiently deliver multiple services, including the Buy, Gift and Transfer functionality, to nearly 60 loyalty program partners worldwide.
See the full press release on our investor website.