Profitable personalization

Research & white papers

Learn how personalized offers in loyalty currency retailing drives promotional revenue and better member engagement

Today’s loyalty currency retailers are equipped with a wealth of consumer data, and as such, their customers are expecting more and better personalization from their rewards programs. In this whitepaper we share a glimpse at how loyalty programs can leverage this data to create smarter, more effective promotions and better member engagement across the board.

Download this whitepaper and learn more about:
  • What personalization looks like in loyalty currency retailing
  • Creating smart, sophisticated targeting and modeling
  • Targeting first-time purchasers vs repeat buyers
  • Tailoring offers by purchase channel and reward proximity
  • What’s next in loyalty personalization