Loyalty is our business

At Points, we're powering engagement for the world's biggest loyalty brands

Who we are

As a trusted partner to the world’s leading loyalty programs, Points builds, powers, and grows new ways for members to get and use their favorite loyalty currency.

We only succeed when our partners do.

From engagement to growth, retention to redemption, our solutions nurture customers throughout all stages of the loyalty journey to deepen their relationships and maximize their lifetime value. We believe in partnership, collaboration, and that we can always do more together.

By the numbers

year founded
global offices

Our Leadership Team

Rob MacLean

Chief Executive Officer

Rob has served as Points’ CEO since co-founding the company in 2000, and is a member of its board of directors. Rob champions the vision for the business and directs an exceptional team of executives. He has led his team to deliver a suite of innovative technology solutions for the global loyalty industry, earning a growing number of partnerships with the world’s leading loyalty programs as well as numerous industry technology providers. Rob is an active member of the global loyalty community and speaks at industry events worldwide.

Prior to founding Points, Rob recorded an impressive list of achievements with 12 years in the airline and loyalty industry. As Vice President, Sales with Canadian Airlines, Rob led a North American team delivering over $2 billion in annual revenue, and was responsible for the award-winning Canadian Plus loyalty program. Rob has also served as a senior representative on the Oneworld Alliance's Customer Loyalty Steering Committee. He is a member of the board of directors of Prodigy Ventures, and a past member of the board of directors of the national charity Hope Air.

Christopher Barnard


Christopher is the President and Co-Founder of Points. He is responsible for corporate strategy, corporate development and investor relations. He has also held various interim operating positions including CFO and VP of Product Development and Marketing.

Christopher has been instrumental in developing Points’ significant commercial relationships and key strategic partnerships, and has led the company’s three corporate acquisitions. In 2015 he was named one of the 100 most influential leaders in FinTech globally. In his corporate development capacity, Christopher has been instrumental in raising capital for Points, including multiple equity financings and a strategic investment from InterActive Corp/IAC, a New York based, NASDAQ 100 leading internet firm.

In 1998, Christopher co-founded Canada's first internet business incubator, Exclamation International, from which Points was created. Prior to Exclamation, he was with HDL Capital, a Toronto boutique merchant bank, where he assisted a number of companies in entering the public markets. He holds an MBA from Western University's Ivey Business School.

Danielle Brown

Chief Marketing Officer

As Points’ former Vice President, Marketing, Danielle rejoins the team as our Chief Marketing Officer. Danielle is at the helm of Points’ marketing strategy responsible for driving growth through data science and analytics in order to continuously improve brand, partner and performance marketing tactics. She also leads our Business Operations functions, including Product Delivery and Support services, while ensuring overall customer and partner satisfaction remains a top priority.

With 20 years of experience spanning loyalty platforms, entertainment, wireless, retail and tech, Danielle has navigated and built marketing teams from growth-stage startups to international market players with robust revenue streams. She is regularly invited to speak at national and global marketing engagements and contributes to various industry publications with her solution-oriented insights.

Based in Toronto, she sits on the fundraising committee for Dixon Hall, a charity working to provide and expand housing, employment and senior services within the Toronto community.

Erick Georgiou

Chief Financial Officer

Since joining Points in 2008, Erick has been extensively involved in all aspects of finance and has been an integral part of our success. During his tenure at Points as both Controller and VP of Finance, Erick has overseen a broad range of Finance functions, including accounting and external reporting, business planning and analysis, treasury, tax, and risk management.

Prior to joining Points, Erick held senior finance positions at Goldman Sachs Canada, CIBC, and a real estate investment trust. Erick began his career at PwC as a CPA, CA.

Inez Murdoch

Chief People Officer

Inez leads the charge on strategies to attract and retain results-oriented, entrepreneurial, collaborative team players with a passion for loyalty. She ensures that Points has leading employer practices to support a team creating innovative products and services for industry partners. Inez previously held senior HR positions in the technology and financial sectors. She holds an undergraduate degree from Western University and an MBA from Queen's University.

Chris Boyd

Head of Product

Chris relocated to Toronto from San Francisco in 2019 to lead the product team at Points in pursuit of our long-term strategic goals. Previously, he oversaw product development and marketing analytics at PointsHound, which he co-founded (acquired by Points in 2014). Chris’s extensive travel industry experience includes eight years in various product development roles at Switchfly, most recently as Vice President of Loyalty Product, and eight years at Travelocity, where he led the launch of Travelocity's loyalty platform.

Jay Malowney

Chief Commercial Officer

As Chief Commercial Officer, Jay oversees Points’ commercial growth and performance, including business development, relationship management, marketing, growth teams, and strategic partnerships. Jay joined Points in 2013 as Senior Vice President, Partner Relationships. He has more than 20 years of experience in the loyalty sector building and managing strategic partnerships and delivering loyalty marketing strategies. Previously, he held various senior roles at LoyaltyOne, including leading their successful expansion into the Brazilian marketplace with the Dotz coalition loyalty program.

Don Dew

Chief Technology Officer

Don is passionate about building innovative technology products and great technology teams. He has over 25 years of software engineering, operations, and leadership experience, spanning small startups through large public companies across the global Finance, Telecommunications, and Compliance markets. Based in Toronto, Don previously held the role of SVP Engineering & SaaS Operations at Intelex Technologies Inc. Don has a Bachelor’s degree in Applied Science and a Masters in Business Administration from the University of British Columbia.


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